Bicycling and Brewery Stops. What could be better?! And Hitchcock Brewing Company is a stop for most of the rides. There are usually 3-4 levels for riding based on distance and number of brewery stops. Riders get free beer samples at each stop and then food and more beer at the end of the ride. All rides start and finish at Berkshire Brewing Co in South Deerfield. Grab some friends, pick the amount of miles you want to bike, register and then hope for a beautiful day. See you then.